Ezoic is a somewhat revolutionary platform that makes it easier for website owners to make money. It’s lucrative, and that’s undeniable as many users confirmed that its business model and implemented technology made it easier for them to optimize their ads. However, nothing in this world comes for free, and neither does Ezoic. It’s completely natural for people to be skeptical and to wonder how the company makes money when its primary concern is to make money for website owners. So, how exactly does Ezoic make money?
Ezoic makes money by keeping 10% of ad revenue. This way, the website making money is conditioned to make Ezoic more money, so it’s in their best interest to do their jobs to the best of their abilities, as that guarantees that the company will be making more money.
There are many viable questions that you may want to pose regarding Ezoic and the way it makes money. Ezoic is a highly rated company, one that’s optimizing users’ websites all over the world, and it’s only natural that so many people want to know more about it. In today’s article, we’ll be looking into how Ezoic makes its money from advertising, paid premium subscriptions, and the paid speed app. Let’s get started.
How Does Ezoic Make Money from Advertisers?
Ezoic is based on an AI system that’s been developed by programmers in order to oversee the current trends with ads, anticipate and lastly – optimize the ads on your website. It’s important to keep that in mind when you’re working with Ezoic.
When you first decide to subscribe to Ezoic, you can get with the program using a 30-day free trial. During that free trial, you get to keep all of the earnings your website has made, 100% of them. Once that month-long trial finishes, if you decide to continue with their service, Ezoic will keep the revenue of a single ad at the bottom of the page.
That method is called being ‘ad supported’ – the ads generated by the system are the ones paying for the use of the tool. The good news is; even after Ezoic has taken the whole revenue of a single ad – most publishers still make 50 to 300% more ad income. This way, Ezoic is essentially paying for itself and it can be considered as a free tool. Despite making the publishers a lot of money, Ezoic itself is paying itself very little and that small amount is almost unnoticeable in comparison to how much money the publishers are making.
Ezoic doesn’t have any contracts, tie-ins, or out-of-pocket costs of any kind. Users can decide to use the platform whenever they want to, and they can decide to leave the platform whenever they want to. According to Ezoic “The reason we don’t ask for any tie-in is that we are confident that the results will speak for themselves. If you’re unsatisfied you can leave the platform at any time.“
This usage is free – we’ve already mentioned subscriptions and that’s what we’ll get to in the next section. The focus needs to be put on the fact that this form of business is completely free.
Unlike the paid subscription, this method is free (you, as a user, don’t have to pay anything in advance or afterward), all Ezoic takes is the complete revenue of a single ad at the bottom of the page. The user gets all core features, global support, an account manager, ad tester, AMP converter, PWA converter, a layout tester, monetization tools, and a few advanced features, as well.
You also get an account manager assigned to your site and dedicated towards making it successful. You’ll also be assisted when your site is getting set up. Your account manager will also offer guidance throughout your whole relationship with Ezoic.
Once again, all of this is best explained by Ezoic themselves “We feel that our pricing models align the interests of our publishers with our interests over the long term. The better you and your site perform, the more money you make – the better we do too. It’s in our interests that your site does well from testing using our technology. This delivers great results for everyone!”
How Does Ezoic Make Money from Paid Premium Subscriptions?
The second option you may want to take a look at is the paid premium subscription. When discussing this, you have to understand that Ezoic offers different subscriptions for businesses and for enterprises.
Ezoic works with all existing ad partners, CMS, hosts, and infrastructure.
You can always go back from the paid subscription to the ad-supported option, and you can change this whenever you like in the settings tab on your Ezoic dashboard.
When we’re discussing the enterprise option, it’s a whole different story. This option is here for major media brands, agencies, and large publishing groups, and in order to get it, you need to contact Ezoic via a form you can find here.
The reason this is separated from the regular business paid subscription is that large enterprises require custom integrations and special features that need to be adjusted to every specific enterprise. A more personalized approach, so to say, is what Ezoic offers here.
This is how they described it “Ezoic can integrate with data management platforms, validation tools, Google DFP/Ad Manager, all other forms of ad demand, and management applications.
Tools for features for data scientists to segment, build and implement audience personalization.
Ezoic has different plans available depending on the features and integrations required by your organization. Sharing details about your specific needs can help us respond to you quickly.“
With this method, you get all core features, global support, an account manager, API access, setup and training, log file access, the ability to train your models on a distributed system, deploy and a/b test models, you can run ad hoc queries, and store your own variables along with platform data.
How Does Ezoic Make Money from the Paid Speed Accelerator?
Another way Ezoic makes money is through their site speed accelerator features.
With this, you have two options: free and paid.
The free option gets you: all core features, global support, an account manager, you get to remove unused CSS, you can optimize your fonts, you get intelligent caching, you can minify your HTML, pre-connect origins, and lazy load iFrames.
The paid feature, however, offers so much more, and that’s why many users opt for this feature. With it, you get: all core features, global support, an account manager, all basic site speed features (what we’ve mentioned above), mobile Google Pagespeed score of 80+ is guaranteed, site speed tracking and advanced reporting, critical CSS rendering, lazy load images, serve next-generation formats and resize images, and intelligent script execution.
You can check out their pricing here. It works on the principle of quantity. The more pageviews you have, the more expensive it is – it starts at 50 000 pageviews a month and ends at 50 million pageviews a month. Anything more than 50 million pageviews a month will instruct you to contact enterprise sales, as a site with that kind of traffic doesn’t really fit in this box.
You can get an annual bill or a monthly bill, with the annual bill always being cheaper.
You can also use Ezoic’s free speed test to check out how fast (or slow) your website is. It will analyze your current Pagespeed score and estimate (rather effectively) what your Pagespeed score could be if you used Ezoic.