[CASE STUDY] 18 Months Journey to $10k/Month Only from Ads (Without Link Building)

[CASE STUDY] 18 Months Journey to $10k/Month Only from Ads (Without Link Building)

We just made $10,239 only from ads in one month, across three websites!

[CASE STUDY] 18 Months Journey to $10k/Month Only from Ads (Without Link Building)
Site #1
[CASE STUDY] 18 Months Journey to $10k/Month Only from Ads (Without Link Building)
Site #2
[CASE STUDY] 18 Months Journey to $10k/Month Only from Ads (Without Link Building)
Site #3

The interesting part?

We have done it in 18 months! We started our first site in the last days of 2019, when things were still normal in the world.

Since then, we have published a lot of articles, about 1500 articles in total across all three websites.

A year and a half later, in the last 30 days, those three sites made $10,249 with AdThrive!

Here is how we did it…

Summary: How We Did It?

Before we move on to the traffic and revenue numbers, let me give a quick summary of the approach we took.

Proper keyword research is by far the most important thing when it comes to building websites.

Whenever we build a site, we spend days, if not weeks, simply researching the niche and coming up with a long list of keywords to go after.

For every keyword, we:

  • analyze the competition,
  • calculate the optimal article size,
  • choose the article title to optimize the CTR,
  • and make some additional notes/subheadings for our writers to use.

After we make the keyword list to go after, the writing starts.

We believe (and our case studies confirm this) that publishing A LOT of content on the subject helps Google identify you as an authority in the niche.

This will lead to better (and maybe even faster) rankings.

Idea and Motivation

So, what was the motivation behind starting to build websites?

Love for the niche and money, of course. 🙂

But the idea was to get to more than $1000 in monthly revenue fast so that it could be sustainable…

… and without any link building in the beginning…

… just with producing a LOT of quality content.

We wanted to see if we can go after a ton of keywords with low competition, write the articles fast, see them rank quickly, and monetize the site with the ads.

About 18 months later…, well you can see our results below from AdThrive.

Site #1

[CASE STUDY] 18 Months Journey to $10k/Month Only from Ads (Without Link Building)

This is the first niche site we started in late 2019. As it was our first one, we made a lot of mistakes on it.

Still, after we learned a lot through our other sites and working with a lot of clients, we managed to make this site start ranking.

How we did it, well only with targeting low competition keywords done by the same keyword research we offer to our clients.

As you can see, we just brought it on AdThrive and it is already earning pretty nice.

Site #2

[CASE STUDY] 18 Months Journey to $10k/Month Only from Ads (Without Link Building)

Here is our second site.

It is sixteen months old and it is bringing over $3000 per month, and constantly growing from month to month.

We pushed a lot of content here, and still are, so we did put in some amount of money, but in about 3 months it paid off.

Again, low competition keywords at first until we got some authority, after that, a lot of content on all keywords in this niche. I have to say we are becoming one of the bigger authorities in this space.

We expect a lot of growth in the next few months, and especially as the pandemic starts to calm down.

Site #3

[CASE STUDY] 18 Months Journey to $10k/Month Only from Ads (Without Link Building)

This is our third, newest and biggest site.

It is ‘only’ 14 months old! And I say only because to get to $7k in 14 months is really not an easy task.

This site is growing just crazy. Check out its monthly earnings and pageviews on the image below.

[CASE STUDY] 18 Months Journey to $10k/Month Only from Ads (Without Link Building)

Again, in the beginning, low competition keywords, then when Google recognized us, we started writing on everything.

As you will see, more than half of its posts are less than 6 months old and still need to start ranking.

Number of Articles Published

As previously mentioned, the idea was to publish a lot of content.

Site #1

The first site doesn’t have that much content, it has about 200 articles. The first 100 are a big miss. First and most importantly in terms of wrong keyword research. In our defense, it was our first website built this way, without link building.

Here are the numbers of articles published on the site month by month:

MonthArticles Published
January 202030
February 202030
March 202015
April 202015
May 202010
June 20200
July 20200
August 20200
September 20200
October 20200
November 20200
December 20200
January 202117
February 202120
March 202114
April 202124
May 202119
June 202116

Site #2

The second site was created in February 2020, and in the first few months, we published just ten articles and wanted to give up on the case study.

The reason for that is we were writing the articles ourselves, and we just didn’t have the time to do it.

Two months later, in April 2020, we decided to give the articles to our writers to start producing a lot of content and see how it will work out.

Here are the numbers of articles published on the site month by month:

MonthArticles Published
April 202028
May 202083
June 202034
July 202018
August 202021
September 202018
October 202025
November 202021
December 202017
January 202173
February 202111
March 202112
April 20216
May 202113
June 202124

Site #3

The third site was created on June 29, 2020, and in the first few months, we published around 30 articles, all written by me.

Even though the quality was not the best, and I am not a native writer, some of those articles still bring the most pageviews.

In August 2020 (about 30 days later), we decided to give the articles to our writers to start producing a lot of content and see how it will work out.

Here are the numbers of articles published on the site month by month:

MonthArticles Published
July 202030
August 202054
September 202052
October 202059
November 202064
December 202065
January 202173
February 202182
March 202184
April 202193
May 2021108
June 2021127

That is a lot of content.

You are probably wondering how things played out through the months.

Let’s take a look at the traffic growth of the sites.

Traffic Numbers

Take a look at the numbers these three sites are pulling.

Site #1

[CASE STUDY] 18 Months Journey to $10k/Month Only from Ads (Without Link Building)

This site took a very long time to get to some decent numbers.

As I already said, we made bad keyword research, and no writing in the world can save it if you don’t find topics that a new site can rank for. At least not without link building (and this site has no link building whatsoever – we will have to start working on HARO for it).

That said, all the new keywords we found, started ranking pretty fast because it looks like its age has brought it out of the Google sandbox.

Now, even the old keywords are starting to rank, but again, bad keyword research, those don’t have expected search volume. Still, it brings sites overall authority in the niche.

Take a look at its growth curve. It really does look nice, even though the numbers are nowhere near like the next two sites.

[CASE STUDY] 18 Months Journey to $10k/Month Only from Ads (Without Link Building)

Let’s take a look at our second site.

Site #2

[CASE STUDY] 18 Months Journey to $10k/Month Only from Ads (Without Link Building)

The first 6-7 months are a ghost town… as it usually is.

After that, the large amount of content we wrote started to kick off…

… and it is growing rapidly.

More and more articles are starting to rank high, and the numbers are just increasing.

[CASE STUDY] 18 Months Journey to $10k/Month Only from Ads (Without Link Building)

Here is an overview of the pageviews by months:

MonthPageviews
Month #1<20
Month #2<50
Month #3<200
Month #4<500
Month #5500
Month #61,000
Month #73,500
Month #88,300
Month #916,000
Month #1037,000
Month #1141,000
Month #1272,000
Month #13122,000
Month #14166,000
Month #15172,380

It took us a year to get to 100k pageviews per month. Pretty awesome! 😀

The majority of the traffic is from the US:

[CASE STUDY] 18 Months Journey to $10k/Month Only from Ads (Without Link Building)

Let’s take a look at our third site.

Site #3

[CASE STUDY] 18 Months Journey to $10k/Month Only from Ads (Without Link Building)

This site actually started to rank pretty fast.

We could see some happenings around 3-4 months.

Nothing major, but still very nice to see, and it gave us more reason to continue working on it.

After that, the large amount of content we wrote started to kick off…

… and it is growing rapidly.

More and more articles are starting to rank high, and the numbers are just increasing.

Take a look at its curve.

[CASE STUDY] 18 Months Journey to $10k/Month Only from Ads (Without Link Building)

It grew for more than 210,000 pageviews in the last sixty days! I mean, this is just crazy!

The reason for such high growth in new users and pageviews is that we still have more than 60% of articles less than six months old!

This site had 436,669 pageviews in the last 30 days, and it is only 12 months old!

The majority of the traffic is from the US:

[CASE STUDY] 18 Months Journey to $10k/Month Only from Ads (Without Link Building)

This leads us to the probably most interesting part for you…

… monetization and revenue. 🙂

Revenue Overview

The main goal for our sites was to monetize them with ads.

Although there are some Amazon links there, the focus is not on selling affiliate products.

Once one of the sites reached 100k pageviews per month, we monetized it with AdThrive (the first one was the third site).

So let’s take a look at how much our sites are earning.

Site #1

It just got to AdThrive so there is not much to see here.

Its RPM will certainly grow, and I expect it to be much higher than on the two other sites, even though it will never reach two other sites in pageviews. It is just not that kind of a niche.

We applied this site to AdThrive when it reached 30k pageviews (the threshold for additional sites). It took it some time to check it out, so it actually got there when it had around 40k.

[CASE STUDY] 18 Months Journey to $10k/Month Only from Ads (Without Link Building)

The RPM is currently $17.19 on average, and the earnings are steadily increasing every day.

Taking the time of the year and time on AdThrive into consideration, the RPM should be increasing in the upcoming months. I expect it to be on average almost double that it is now.

Site #2

Once the site reached 30k (threshold for additional sites) pageviews per month, we monetized it with AdThrive.

In the last 30 days, the site made $3025 on AdThrive.

[CASE STUDY] 18 Months Journey to $10k/Month Only from Ads (Without Link Building)

The RPM is currently $17.55 on average.

Taking the time of the year and time on AdThrive into consideration, the RPM should be increasing in the upcoming months.

Site #3

Once the site reached 100k pageviews per month, we monetized it with AdThrive.

In the last 30 days, the site made $6889.

Here is the whole history of the site earnings on AdThrive:

[CASE STUDY] 18 Months Journey to $10k/Month Only from Ads (Without Link Building)

The RPM is currently $15.78 on average.

Taking the time of the year and time on AdThrive into consideration, the RPM should be increasing in the upcoming months.

What We Learned and What The Future Holds

There are ways to build a good passive income without the site being the affiliate one, or building links.

Writing a lot of content and targeting the right keywords can bring a lot of traffic which can be monetized really nicely with ads…

… and this case study shows that!

All three of our sites are growing pretty fast as can see above, and that is really nice to see.

But, what also makes us happy is our fourth and youngest site.

[CASE STUDY] 18 Months Journey to $10k/Month Only from Ads (Without Link Building)

It is still not monetized, and it is only 8 months old, but it has started to grow really well.

Take a look at its last month’s growth in comparison to the month before.

[CASE STUDY] 18 Months Journey to $10k/Month Only from Ads (Without Link Building)

I expect to see it on AdThrive in at most two months.

We will update our case study with the fourth site and with more info on the growth of the first three. Stay tuned! 😀