Copywriting is a branch, perhaps the better term to use would be disciple, in writing. Specifically writing for marketing and advertising purposes. It’s often overlooked and sometimes not even notices, but copywriting is key in any sort of advertisement. Copywriters have often said that there’s a lack of workforce in their field, meaning that companies are always on the lookout for new copywriters. Hearing this, naturally, a lot of people became interested in the field of copywriting, and wondered about trying themselves out. The job is appealing because it requires creativity and writing skills, not to mention the influence it has over our society and the impact it creates. A lot of people who want to get started in the industry ask themselves: how long does it take to learn copywriting?
Copywriting, as any professional skill, needs hours and hours of hard work to perfect your craft. Most copywriters spend years in the business before they start making the most well-known copies. You shouldn’t expect any great results that soon, even if you’re a natural.
We see copies all around us on a daily basis, but we rarely wonder who the people behind them are. If you want to become one of those people, then you’ll want to read this article, we’ll be offering answers to questions like how long does it take you to learn to Copywrite? Is copywriting hard to learn? What skills do you need to be a copywriter? And are copywriters in demand?
How Long Will It Take You To Learn Copywriting?
To become truly good at it, and be recognized as such in the industry, will take years of hard work. Copywriters are skilled writers with natural creativity that they’re free to wield as they choose. However, in this line of work, they usually have certain boxes that they have to tick. That way their creativity can rarely come to full potential, however – it’s likely that the most creative ones only show how truly good they are.
A lot of great copywriters have mentors who teach them anything about the business, so it might not be a bad idea to get started in the business with a company that provides mentorship. On the other hand, a lot of copywriters work as freelancers, and a lot of them made it in the business, as well.
It will also take a lot of time to break through the business world’s wall due to a lack of connections and experience. Older and more experienced copywriters will always spot a good opportunity and already have tons of connections from their younger days at the job. The only way for you to get noticed is to outwork the competition and impress your supervisors.
If you want to get started in copywriting, and don’t have any formal education in that field or a related field, then you can pay for online classes by real copywriters. This way they’ll teach you exactly what copywriting is, how to do it, and how to manipulate consumer markets.
Is Copywriting Hard To Learn?
As I’ve said before, every skill needs a lot of work to be able to properly utilize it. Copywriting is not an exception to this rule.
If you’re an inexperienced writer and marketer, then it will probably be difficult for you to compete in this field. Copywriting demands insanely high levels of creativity and experience, so it’s absolutely necessary for you to be a naturally creative person if you want to work this job. Working under more experienced copywriters can always help, but it’s important to work on self-improvement, as well. Most copywriters who started out with no knowledge about the job worked under older and more experienced copywriters.
If you’re a good writer by talent (and perhaps by skill), and in addition to that you have healthy creativity – you’ll find yourself being a fish in the water. Grasping the foundation pillars of the job will take some time, but you will fit in much quicker and much more easily than some other applicants who might not have so much experience. It’d be wise to work under an older copywriter and taking learning seminars and courses will also help a lot. It’s important to stay creative within your field and to never stop growing.
In either case, if you’re interested in the industry – then you should definitely look into it and see if you’ll fit in. No matter what job you choose, you’ll always be a little lost at the beginning (which is completely normal) and it will take a while for you to grasp all the rules of copywriting. This shouldn’t scare you, even if you’re an inexperienced writer, as it would take anyone to acclimatize to a new job.
What Skills Do You Need To Be a Copywriter?
The most important skill in the copywriting business is writing creativity. Creating something out of nothing is by no standard a small feat, and when you’re naturally talented in it, it comes much easier than it does when you’re not checking that box. These skills will be aimed at working at titles, slogans, etc., and will time you’ll hone them to work in that specific field. Mentorship will always help with that, and it’s important to stay creative.
Formal education can be of great help, and there are a lot of major courses that will please your potential employer; journalism, marketing, creative writing, etc. These skills are all closely connected to copywriting and will surely help you in growing your reputation and skill. There are also online courses in copywriting, organized by successful copywriters that can teach you a lot about the job, and attending and finishing these courses can be of great help.
It’d also be good if you had a repertoire, or a collection of the copies you wrote, which you can then offer as a sample of your work. It’s important to try to impress your employers with your ability to work within the very specific creative walls that each project will set for you. Unfortunately, copywriters can’t display their whole range of creativity in this job, so they must focus on the specificity of the task at hand if they want to impress.
Nowadays, employers tend to filter candidates who don’t complete certain requirements that they want. Having a formal education or experience in the field will automatically put you above other candidates in the eyes of employers. You should also try to appear as flexible as possible, as a lot of copywriting work isn’t necessarily a 9-to-5 job, and it will definitely require flexibility.
Are Copywriters In Demand?
Copywriters are in absolute demand nowadays, and they have been ever since the field developed. The reason there’s always a lack of copywriters is the difficulty of the job. A lot of people get in the business but don’t manage to develop properly and they leave with time. It’s difficult to accurately describe just how competitive this field is and how hard it is to gain attention in it.
Also, with the staggering growth curve in today’s economy, with more and more companies starred daily, it’s become very difficult to keep up with other competitors. For this reason, companies need more and more copywriters, and copywriters quitting the job because they aren’t where they want to cost the companies money. Most copywriters who don’t break out big in this job will either settle for less or quit with time.
We’re witnessing the hardening of the copywriting business, as today’s times require more and more originality because society has more access to information. At the same time, we see that copywriters are needed more than ever, which means that the number of copywriters is growing, but it’s dropping at the same time because it’s becoming more difficult to develop in the business. If you’re interested in working in the copywriting industry, then any time is a good time for that.
We’ve been witnessing the rise of copywriting in the business industry, and an enlargement of the industry. It’d be safe to say that the industry is thriving and it’s definitely more lucrative than it’s ever been. However, no one should ever underestimate the difficulty of the job, as it requires genuine originality and creativity. A lot of people get in the industry thinking they’ll wing everything and that all the copywriting job requires is people who can demonstrate their resourcefulness, but it has nothing to do with that. Copywriting requires creative people who can adapt to any sort of project. If that description fits you and you’re on the lookout for an interesting job, then you should definitely think about joining copywriters.