[CASE STUDY] How We Built a 10-Month-Old Site to $2147 a Month!

[CASE STUDY] How We Built a 10-Month-Old Site to $2147 a Month!

One of our sites just made $2147 in one month!

[CASE STUDY] How We Built a 10-Month-Old Site to $2147 a Month!

The interesting part?

The site is just 10 months old! We started the site in the last days of July 2020.

Since then, we have published more than 600 articles on the site, but about 70% of them are less than six months old.

Ten months later, in the last 30 days of our first monetizable month, the site made $2147 with AdThrive!

Here is how we did it…

Idea and Motivation

So, what was the motivation behind this site?

Love for the niche and money, of course. 🙂

But the idea was to get to more than $1000 in monthly revenue fast so that it could be sustainable…

… and without any link building in the beginning…

… just with producing a LOT of quality content.

We wanted to see if we can go after a ton of keywords with low competition, write the articles fast, see them rank quickly, and monetize the site with the ads.

About 9 months later, we got the site to AdThrive, and in the first 30 days saw more than double what we expected.

[CASE STUDY] How We Built a 10-Month-Old Site to $2147 a Month!

In the process of finding the topics to write about, we used methods taught by Jim&Ricky from Income School and Morten, founder of the Passive Income Geek course.

Number of Articles Published

As previously mentioned, the idea was to publish a lot of content.

We aimed to write roughly two articles per day.

Meaning, in a year, we would write more than 700 articles (I believe we will write even more than that, especially now when we see amazing results).

The site was created on June 29, 2020, and in the first few months, we published around 30 articles, all written by me.

Even though the quality was not the best, and I am not a native writer, some of those articles still bring the most pageviews.

In August 2020 (about 30 days later), we decided to give the articles to our writers to start producing a lot of content and see how it will work out.

Here are the numbers of articles published on the site month by month:

MonthArticles Published
July 202030
August 202054
September 202052
October 202059
November 202064
December 202065
January 202173
February 202182
March 202184
April 202193

That is a lot of content.

You are probably wondering how things played out through months.

Let’s take a look at the traffic growth of the site.

Traffic Growth

Here is how the traffic on Google Search Console looks now:

[CASE STUDY] How We Built a 10-Month-Old Site to $2147 a Month!

This site actually started to rank pretty fast.

We could see some happenings around 3-4 months.

Nothing major, but still very nice to see, and it gives us more reason to continue working on it.

After that, the large amount of content we wrote started to kick off…

… and it is growing rapidly.

More and more articles are starting to rank high, and the numbers are just increasing.

For example, check out how this month looks in comparison with the last one.

[CASE STUDY] How We Built a 10-Month-Old Site to $2147 a Month!

It grew for more than 60,000 pageviews in a month! I mean, this is just crazy!

The reason for such high growth in new users and pageviews is that we still have more than 70% of articles less than six months old!

This site had 199,622 pageviews in the last 30 days, and it is only 10 months old!

The majority of the traffic is from the US:

[CASE STUDY] How We Built a 10-Month-Old Site to $2147 a Month!

This leads us to the probably most interesting part for you…

… monetization and revenue. 🙂

Revenue Overview

The main goal for this site was to monetize it with ads.

Although there are some Amazon links there, the focus is not on selling affiliate products.

Once the site reached 100k pageviews per month, we monetized it with AdThrive.

In the last 30 days, the site made $2147.

Here is the whole history of the site earnings on AdThrive:

[CASE STUDY] How We Built a 10-Month-Old Site to $2147 a Month!

The RPM is currently $11.84 on average, and the earnings are steadily increasing every day.

Taking the time of the year and time on AdThrive into consideration, the RPM should be increasing in the upcoming months.

What We Learned

There are ways to build a good passive income without the site being the affiliate one, or building links.

Writing a lot of content and targeting the right keywords can bring a lot of traffic which can be monetized really nicely with ads…

… and this case study shows that!

We have another case study, of a site 13 months old, with fewer articles, visitors and page views, but earns almost the same amount. So feel free to check it out.


After reading this case study, are you interested in learning more about how we did it first hand?

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